Let's say you read this recent article on the doom and gloom of sustainability not taking root with CEOs.
Let's say you work for Cruella DeVille and she never likes to look on the bright side.
Let's say you are a CFO.
You need some hard data. You need to make the case that this sustainability stuff has legs, big players have joined the party, and there's money - cold hard cash - to be found in it.
Join us in gathering that hard data. There are new success stories coming out every day. Like we said in Step 5: Gather A Good Gang, we can't do this alone. So add a link or a stat in the comments. And please use this data to show ’em the money!
IBM - Telecommuting: $2.9 billion savings since in real estate costs alone (not including energy savings)
Unilever - reduced overall environmental footprint: $395 million cost savings
Marks & Spencer - Plan A: $296 million in combined economic benefits
Walmart - Packaging reduction: $200 million in initial costs savings
Intel - Energy reduction: $23 million in annual costs savings
J & J - Employee wellness program: $230 million in health care savings
General Electric - ecomagination portfolio: $25 billion in revenue in 2012, bringing total ecomagination sales to $130 billion
Clorox - Green Works Product Line: 40% share of natural cleaners market, $200 million annual revenue
Dupont - environmentally advantaged products: $10 billion in revenue
Pirelli - green performance products: 45% of 2012 revenue
GM - recycling & reusing manufacturing waste: $1 billion annual revenue
and so many more . . . Please help us add to this list in the comments below.
And as an extra, especially for you consumer product companies, consumer demand is on the rise!