Sustainability is a loaded word.
And if you’re talking to someone about sustainable business, you might hear some fancy acronyms like TBL, C2C, or CSV.
We think that’s all just fine. In fact, we think it’s fantastic.
But it’s kinda like trying to find that matching sock. What’s the right match for your business and your life?
Here’s our take on ‘sustainability’ and why we write it funny:
(n) the ability to sustain our selves
We believe sustainability is really about our ability to sustain our selves.
When we take good care of ourselves, then society and the environment benefit.
When we don’t, we all lose.
As Da Vinci put it, “simplicity is the ultimate sophistication.” We agree.
Yet, simplicating is more difficult than complicating. It takes intention, focus, and action.
(adj) opposite of complicated
Simplicating takes us back to the basics. What one thing, done now, will yield the best results? ONE thing.
We simplicate sustainABILITY so you don’t have to. Whatever or wherever you think sustainability is, we think it needs a little facelift, some sAs.
sustainABILITY + simplicated = sAs
So...time to get sAsy: What’s the ONE thing you can do today to achieve the results you need? Tell us.
And see here what Patrik Frisk, President Timberland USA, has to say about it too.
(Big thanks to our artist Jo Yassumoto for the beautiful drawings.)